Pulsar Patch Branding
I led the build of Pulsar’s branding and full brand style guide in close collaboration with the team—shaping a voice that’s humble humor: bold, witty, and lightly sarcastic without ever feeling mean. The system pairs clean, modern layouts with a high-contrast palette, punchy type, and simplified iconography for instant recognition. At its core, the brand flips the script—selling tomorrow’s confidence, not just a patch for today—so it feels disruptive on shelf and sharp across web, social, and ads.
Client
Pulsar Patch
Year
07/2025
Quick Stats before the work
39
Locations
Pulsar is in 42 bars, liqor stores, and smoke shops since I have been there. Compared to 0 locations from when I started.
2500+
Patches Sold
Pulsar has sold over 800 patches since I have been with them from B2B & B2C.
$6000+
Revenue
Pulsar has made $$$ since I have started with them which is a 5% increase form their year.
Meet The Next Big Brand
What is Pulsar
Pulsar is a company fighting hangovers. It’s a topical hangover patch applied before drinking. Whether it’s just two drinks that turn into six or a whole night on the town, Pulsar helps protect next-day clarity so mornings start ready. Simple, low-friction, and no pills and no B.S—stick, enjoy, and wake up prepared.
Why Pulsar?
Because the real problem isn’t tonight—it’s tomorrow morning. Pulsar builds tomorrow into the plan now, so you can say yes to the moment without paying for it later. Think of it as future-you insurance: simple, consistent, and practical by design.
Who is Pulsar For?
People who truly want to live in the moment and get shit done the next day. This audience values momentum, reliability, and low-friction routines—social by nature, goal-oriented by choice, and drawn to straightforward solutions that keep tomorrow clear while making tonight unforgettable.
The Brand
What Are Brand Archetypes?
Brand archetypes are universal character patterns (rooted in Jungian psychology) that brands adopt to create a clear, consistent personality. They help guide voice, visuals, and behavior—so a brand “feels” the same across ads, packaging, and customer service. Using an archetype also differentiates in crowded markets and makes messaging more emotionally resonant.
Prime Archetype
Jester
Pulsar is here for a good time and the morning after. We don’t take ourselves too seriously, and we don’t expect our customers to either. Humor, wit, and a dose of sarcasm are our default settings — not just to entertain, but to cut through the noise of wellness nonsense. We make it okay to laugh about a hangover while actually doing something about it.
Jester Traits
Irreverent
Clever
Honest
Playful
Approachable
Secondary Archetype
Outlaw
We’re not here to follow the “drink responsibly” script or push herbal mumbo jumbo in an apothecary bottle. We challenge the idea that fun has to come at a cost. Pulsar doesn't whisper about hangovers — we call them out, flip them off, and offer a patch that works.
Outlaw Traits
Bold
Rebellious
Disruptive
Unapologetic
Unfiltered
Typography
Futura PT
Light
Medium
Medium Italic
Extra Bold
Colors
Hydration Blue
Hex: 12c1e0
RGB: R.18 G.193 B.224
CMYK: C.68 M.0 Y.10 K.0
40% usage
Last Call Pink
Hex: de64ad
RGB: R.222 G.100 B.165
CMYK: C.8 M.75 Y.0 K.0
30% usage
Late Night Black
Hex: ffffff
RGB: R.255 G.255 B.255
CMYK: C.0 M.0 Y.0 K.0
15% usage
Recovery White
Hex: 000000
RGB: R.0 G.0 B.0
CMYK: C.75 M.68 Y.67 K.90
15% usage
Target audience
Demographics
- Age: 22–37
- Gender: All, but skewing ~65% male / 45% female
- Location: Urban and nightlife-heavy mid-size cities, plus resort/
tourist destinations
- Income: Middle to upper-middle income with disposable
spending money for social activities
- Occupation: Young professionals, entrepreneurs, hospitality
industry workers, creatives, and active lifestyle enthusiasts.
Key Motivators
- Avoiding next-day crashes so they can still show up 100%
- The Feeling of FOMO at bars or kickbacks
- Trusting results because they’re backed by real science
- Enjoying the brand’s humble humor and bold personality
Psychographics
- Socially active but mindful of health and productivity
- Enjoys going out but values their performance the next day
(work, gym, family time)
- Seeks unique, conversation-worthy products that stand out from the rest.
- Drawn to authenticity, boldness, and brands that don’t take themselves
too seriously. A playful tone.
- Likes being an early adopter and sharing “inside finds” with friends
Buying Triggers
- Eye-catching, one-of-a-kind can display on bars or counters
- Peer recommendations and word of mouth
- Social proof from bartenders, influences, and event activations
- Packaging and messaging that sparks curiosity and conversation
Persona
Brooke
“Brunch Baddie”
31 years old
Marketing Degree
Marketing Rep.
65k a year
Personality & Values
- Social, self-aware, aesthetic-driven
- Values wellness, balance, authenticity
- Lives for a curated lifestyle: matcha, Sunday resets, pilates, brunch
- Wants to live a full life without sacrificing health or productivity
CORE MOTIVATION
- “I want to enjoy my life, but still get shit done the next day.”
- Brooke wants to feel good after drinking. She’s not a party girl
- She just doesn’t want to feel bloated or sluggish after a couple of mimosas.
SOCIAL MEDIA & BUYING BEHAVIOR
- Platforms: Instagram Reels, TikTok, Pinterest
- Shops via: Instagram DMs, TikTok shop, Amazon, and Target
- Influenced by a trusted peer and content
- Loves impulse buys with aesthetic packaging
BUYING TRIGGERS
- Friend posts about Pulsar Patch
- Real-life TikTok results (“No Sunday Scaries!”)
- Clean, chic, modern packaging
- Limited edition accessories or cute cases
OBJECTIONS
- Might see it as a gimmick if messaging feels too bro-science
- Needs to see testimonials from people like her use the product
- Packaging must be premium and fun
REPEAT BUYER POTENTIAL
- Yes — will subscribe if results are consistent
- Would keep it in her gym bag or skincare drawer at home
- Would gift it to friends for birthdays, bachelorettes, girls trips
The logo
Pulsar Display Can
This is Pulsar’s POS display can, which I designed and then collaborated with a 3D Blender artist to model for 3D printing. The can design is patent-pending, and I’m currently creating custom labels for the larger bars under the Pulsar brand.
