Pulsar Patch Branding
Client
Pulsar Patch
Year
07/2025
I led the build of Pulsar’s branding and full brand style guide in close collaboration with the team—shaping a voice that’s humble humor: bold, witty, and lightly sarcastic without ever feeling mean. The system pairs clean, modern layouts with a high-contrast palette, punchy type, and simplified iconography for instant recognition. At its core, the brand flips the script—selling tomorrow’s confidence, not just a patch for today—so it feels disruptive on shelf and sharp across web, social, and ads.
Meet The Next Big Brand
What is Pulsar
Pulsar is a company fighting hangovers. It’s a topical hangover patch applied before drinking. Whether it’s just two drinks that turn into six or a whole night on the town, Pulsar helps protect next-day clarity so mornings start ready. Simple, low-friction, and no pills and no B.S—stick, enjoy, and wake up prepared.
Why Pulsar?
Because the real problem isn’t tonight—it’s tomorrow morning. Pulsar builds tomorrow into the plan now, so you can say yes to the moment without paying for it later. Think of it as future-you insurance: simple, consistent, and practical by design.
Who is Pulsar For?
People who truly want to live in the moment and get shit done the next day. This audience values momentum, reliability, and low-friction routines—social by nature, goal-oriented by choice, and drawn to straightforward solutions that keep tomorrow clear while making tonight unforgettable.
The Brand Style Guide
What Are Brand Archetypes
Brand archetypes are universal character patterns (rooted in Jungian psychology) that brands adopt to create a clear, consistent personality. They help guide voice, visuals, and behavior—so a brand “feels” the same across ads, packaging, and customer service. Using an archetype also differentiates in crowded markets and makes messaging more emotionally resonant.
Prime Archetype
Jester
Pulsar is here for a good time and the morning after. We don’t take ourselves too seriously, and we don’t expect our customers to either. Humor, wit, and a dose of sarcasm are our default settings — not just to entertain, but to cut through the noise of wellness nonsense. We make it okay to laugh about a hangover while actually doing something about it.
Jester Traits
Irreverent
Clever
Honest
Playful
Approachable
Secondary Archetype
Outlaw
We’re not here to follow the “drink responsibly” script or push herbal mumbo jumbo in an apothecary bottle. We challenge the idea that fun has to come at a cost. Pulsar doesn't whisper about hangovers — we call them out, flip them off, and offer a patch that works.
Outlaw Traits
Bold
Rebellious
Disruptive
Unapologetic
Unfiltered
Hydration Blue
Hex: 12c1e0
RGB: R.18 G.193 B.224
CMYK: C.68 M.0 Y.10 K.0
Last Call Pink
Hex: de64ad
RGB: R.222 G.100 B.165
CMYK: C.8 M.75 Y.0 K.0
Black
Hex: ffffff
RGB: R.255 G.255 B.255
CMYK: C.0 M.0 Y.0 K.0
White
Hex: 000000
RGB: R.0 G.0 B.0
CMYK: C.75 M.68 Y.67 K.90
Typography
Futura PT
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Light
Medium
Medium Italic
Extra Bold
Target Audiance
Key Motivators
- Avoiding next-day crashes so they can still show up 100%
- The Feeling of FOMO at bars or kickbacks
- Trusting results because they’re backed by real science
- Enjoying the brand’s humble humor and bold personality
Demographics
- Age: 22–37
- Gender: All, but skewing ~65% male / 45% female
- Location: Urban and nightlife-heavy mid-size cities, plus resort/
tourist destinations
- Income: Middle to upper-middle income with disposable
spending money for social activities
- Occupation: Young professionals, entrepreneurs, hospitality
industry workers, creatives, and active lifestyle enthusiasts
31 years old
65k a year
- Socially active but mindful of health and productivity
- Enjoys going out but values their performance the next day
(work, gym, family time)
- Seeks unique, conversation-worthy products that stand out from the rest.
- Drawn to authenticity, boldness, and brands that don’t take themselves
too seriously. A playful tone.
- Likes being an early adopter and sharing “inside finds” with friends
Psychographics
Buying Triggers
- Eye-catching, one-of-a-kind can display on bars or counters
- Peer recommendations and word of mouth
- Social proof from bartenders, influences, and event activations
- Packaging and messaging that sparks curiosity and conversation
Persona
Brooke
“Brunch Baddie”
Marketing Degree
Marketing Rep.